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Beyond the New: a search for ideals in design

A work made of broadsheet.

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  • A work made of broadsheet.




Hella Jongerius (Dutch, born 1963)
Louise Schouwenberg (Dutch, born 1954)

About this artwork

In this manifesto, designer Hella Jongerius and artist-theorist Louise Schouwenberg present a fervent plea for new ideals in design. The authors lament the field’s obsession with the latest trends, and they reflect this stance in the publication’s design by scratching out the word new whenever it appears. They implore designers to take back the discipline and return to its core values by making high-quality work that is accessible to the widest possible audience. This document joins a long history of design manifestos that set out to make a statement and propose visionary plans.


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Architecture and Design


Hella Jongerius (Designer)


Beyond the New: a search for ideals in design


Netherlands (Artist's nationality:)

Date  Dates are not always precisely known, but the Art Institute strives to present this information as consistently and legibly as possible. Dates may be represented as a range that spans decades, centuries, dynasties, or periods and may include qualifiers such as c. (circa) or BCE.

Made 2015




36.5 × 26 cm (14 3/8 × 10 1/4 in.) (closed)

Credit Line

Anonymous Gift

Reference Number


Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email . Information about image downloads and licensing is available here.


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