Frieze Art Fair (London): Yearbook, VIP Diary, Fair Map, VIP Cards, VIP Press Invitations and Marketing Flyers

Date:

2012

Artist:

Graphic Thought Facility (British, founded 1990)
Huw Morgan (English, born 1971)
Paul Neale (English, born 1966)
Andrew Stevens (English, born 1966)

About this artwork

The flexible identity system and marketing campaign developed by Graphic Thought Facility for the annual Frieze Art Fair relied heavily on custom photography of Regent’s Park, the location of the fair. For every subsequent iteration, the firm has directed a new series of photographs to highlight different aspects of the site. The title, set in bold typeface and bound by crop marks, is overlaid on top of the images, continuing a consistent identity while nevertheless creating a distinct look for each year. While the inaugural materials featured a more traditional approach, in subsequent years the photography has become keyed into more obscure details of the location. For example, the 2005 campaign focused on details of wildlife throughout the park.

Currently Off View

Architecture and Design

Artist

Graphic Thought Facility (Designer)

Title

Frieze Art Fair (London): Yearbook, VIP Diary, Fair Map, VIP Cards, VIP Press Invitations and Marketing Flyers

Origin

England

Date

2012

Medium

Paper

Dimensions

Variable dimensions

Credit Line

Gift of Graphic Thought Facility

Reference Number

2012.601.1-18

Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email .

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