About this artwork
Conor & David, an Irish graphic design studio, developed
this poster for Curate and Design’s exhibition Less But Better: The Design Ethos of Dieter Rams. The poster ET 66: 5,537 depicts one of the German industrial designer Dieter Rams’s most iconic products, which embodies his simple aesthetic and functional approach: the ET 66 calculator. One of the most notable design elements in the calculator is the replacement of the once-standard sliding on/off switch with circular, colored buttons. Conor & David emphasized this innovation in their illustration of the calculator by depicting only three colored buttons within a black form, thus distilling the design and highlighting the primary characteristics of the iconic object. This approach echoes Rams’s own notion that good design incorporates as little design as possible, a message reinforced by the number that appears in the LCD display of the calculator in the illustration: 5,537, which when viewed upside down spells the word “less.”
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Status
- Currently Off View
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Department
- Architecture and Design
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Artist
- Conor & David (Designer)
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Title
- ET 66: 5,537 Poster
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Place
- Ireland (Artist's nationality:)
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Date
- Designed 2011
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Medium
- Five-color lithographic print on grey tinted uncoated paper
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Dimensions
- 59.4 × 42 cm (23 3/8 × 16 9/16 in.)
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Credit Line
- Gift of Curate & Design
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Reference Number
- 2013.1067.2
Extended information about this artwork
Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email . Information about image downloads and licensing is available here.
