Performa 09 Graphic Identity System (stationery, folder, collateral)

A work made of paper.

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  • A work made of paper.

Date:

2009

Artist:

A Practice for Everyday Life (APFEL) (English, founded 2003)
Kirsty Carter (English, born 1979)
Emma Thomas (English, born 1979)

About this artwork

In 2005 the London-based firm A Practice for Everyday Life was asked to create an identity system and campaign for Performa, a biennial New York festival of performance art. The resulting design, employing a lush field of hand-drawn arrows pointing in different directions, celebrates the movement of the performers and the dynamic structure of the event and its visitors. Strikingly contemporary, as well as reminiscent of the arrows used in midcentury dance instructions, the graphic treatment forms the core of the identity as it is adjusted from year to year.

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Architecture and Design

Artist

APFEL

Title

Performa 09 Graphic Identity System (stationery, folder, collateral)

Origin

England

Date

2009

Medium

Paper

Dimensions

Variable

Credit Line

Gift of A Practice for Everyday Life (APFEL)

Reference Number

2013.1059

Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email .

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