Obama Logo '08 Identity System: Final Design, Original Proposals and Design Manual

Date:

2006

Artist:

Sol Sender
American, born 1970

About this artwork

When Sol Sender and his design team were approached to create the logo for then-Senator Barack Obama’s 2008 presidential campaign, they began their research by reading his books and listening to his speeches. Sender was particularly struck by Obama’s 2004 speech at the Democratic National Convention, in which he described America as one people, not divided into red states and blue states. This logo retains a traditional red, white, and blue palette to reinforce the candidate’s connection to the promise of a new America. Combining the O of the candidate’s name with a symbolic sun rising over the American landscape, it represents not only the candidate himself but also a broader movement of hope and change.

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Architecture and Design

Artist

Sol Sender

Title

Obama Logo '08 Identity System: Final Design, Original Proposals and Design Manual

Origin

United States

Date

2006

Medium

Variable

Dimensions

Variable dimensions

Credit Line

Funds provided by the Architecture & Design Society and Gift of Sol Sender

Reference Number

2010.230

Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email .

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