About this artwork
Before relocating to Chicago in 2006 to set up his own studio, industrial designer Scott Wilson was a lead designer at Nike and IDEO. His innovative projects run the gamut from furniture and household products to high-performance sports equipment. IBelieve is part of a series of self-produced works and was inspired by the current popularity of the iPod. The conceptual design consists of a replacement cap, or what Wilson refers to as a “divine accessory,” for the iPod Shuffle. When snapped onto a Shuffle, the attachment creates a cruciform shape, which enables consumers to profess their devotion to this omnipresent electronic device. Conceived as a tongue-in-cheek commentary on consumer culture, Wilson took advantage of viral marketing techniques and posted the design to a blog, which received 250,000 hits in one day as a result.
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Status
- Currently Off View
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Department
- Architecture and Design
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Artist
- Scott Wilson (Designer)
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Title
- iBelieve
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Place
- United States (Object designed in)
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Date
- 2006
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Medium
- iPod Shuffle, plastic, and fabric (including replacement cap)
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Dimensions
- 11.4 × 6.4 cm (4 1/2 × 2 1/2 in.)
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Credit Line
- Gift of Scott Wilson
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Reference Number
- 2008.687
Extended information about this artwork
Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email . Information about image downloads and licensing is available here.
