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NAi Catalogues and Printed Materials

A work made of photocopy on paper.

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  • A work made of photocopy on paper.

Date:

1993

Artist:

Bruce Mau
Canadian, born 1959

About this artwork

The flexible identity system developed by Bruce Mau for the Netherland Architecture Institute (NAi) reflects the multifarious nature of the institution’s program. The NAi consists of an archive, museum, library, and cultural center, with a complex and dynamic range of programs. This identity was developed through a process that reflects the changing and various needs of the organization; Mau projected the NAi image onto various surfaces and materials to create a system of unified but multiple applications which allowed the institution freedom to interpret and experiment depending on the need for any given event, activity, or program. In line with the flexible formal design of the logo and identity system, Mau also developed a color strategy inspired by the artist Gerhard Richter’s 1024 Farben (1973), a painting consisting of 1024 colors. Unlike the traditional approach of a static and consistent identity system, this approach by Mau illustrates how an identity can be flexible yet
still retain a unified image through a consistent and unique modular approach to production and use.

Status

Currently Off View

Department

Architecture and Design

Artist

Bruce Mau (Designer)

Title

NAi Catalogues and Printed Materials

Origin

Canada

Date

1993

Medium

Photocopy on paper

Dimensions

76.2 × 101.6 cm (30 × 40 in.)

Credit Line

Gift of Bruce Mau

Reference Number

2009.64.1-xx

Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email . Information about image downloads and licensing is available here.

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