Standard Houses, Perspective

A work made of graphite and conté crayon on board.

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  • A work made of graphite and conté crayon on board.

Date:

c. 1939

Artist:

Bertrand Goldberg
American, 1913–1997

About this artwork

In 1937 Goldberg designed a simple prefabricated plywood panel house as a demonstration for the Purdue Housing Research Project in Lafayette, Indiana. Two years later, this experimental design formed the basis for his Standard Houses Corporation, founded with the goal of building a “model community” instead of a single model house. After securing an advance on materials from local manufacturers, Goldberg and his associate Gilmer Black built a small community of five prefabricated houses in the Chicago suburb Melrose Park. With the assistance of articles in several local papers, the Standard Houses received 3,000 visitors in a single day. Attesting to his keen understanding of popular taste, Goldberg’s high-tech, factory-built structures were marketed as traditional Cape Cods and Colonials, with wood siding, gabled roofs, shutters, and optional fireplaces—houses that catered to the overwhelming popular preference for modern houses packaged in traditional exteriors.

Currently Off View

Architecture and Design

Artist

Bertrand Goldberg (Architect)

Title

Standard Houses, Perspective

Origin

Maryland

Date

1934–1944

Medium

Graphite and Conté crayon on board

Dimensions

38 x 51 cm (14 15/16 x 20 1/16 in.)

Credit Line

The Archive of Bertrand Goldberg, Gifted by his Children through his Estate

Reference Number

RX23664/131.26

Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email .

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