We Will Not Become What We Mean to You

A work made of gelatin silver print.

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  • A work made of gelatin silver print.

Date:

1983

Artist:

Barbara Kruger
American, born 1945

About this artwork

Barbara Kruger is known for photo- and text-based images in which she deconstructs representations of power generated by the commercial media, particularly as they affect women. Informed by her earlier profession as a graphic designer, her work typically combines iconography appropriated from 1940s and 1950s American film, television, and advertising with blunt slogans ripe with subtle insinuations. Kruger explained, “I’m interested in how identities are constructed, how stereotypes are formed, how narratives sort of congeal and become history.” By using the pronouns we and you and removing the identifying features of the figure, Kruger implicated the viewer, regardless of gender, in the objectification of this anonymous woman.

Currently Off View

Contemporary Art

Artist

Barbara Kruger

Title

We Will Not Become What We Mean to You

Origin

United States

Date

1983

Medium

Gelatin silver print

Dimensions

121 x 184 x 5 cm (48 x 72 1/2 x 2 in.)

Credit Line

Gift of Susan and Lewis Manilow

Reference Number

2004.758

Extended information about this artwork

Object information is a work in progress and may be updated as new research findings emerge. To help improve this record, please email .

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