About this artwork
In 20th-century England, store markdowns happened just twice a year, in the winter after the holidays and in the summer. This poster promotes the Underground as a rapid—and dry—mode of transit to this exciting biannual event. A stream of gaily colored umbrellas, with few solid black ones (the color commonly used by men) in sight, is funneled toward the train to reach shopping destinations. Is the black-and-white umbrella with a design reminiscent of a spider’s web at the very front of the poster an allusion to the snares of consumerism?
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Status
- Currently Off View
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Department
- Prints and Drawings
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Artist
- Mary Koop
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Title
- Summer Sales Quickly Reached
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Place
- England (Artist's nationality:)
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Date
- 1925
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Medium
- Color lithograph on cream wove paper
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Dimensions
- Sheet: 102 × 63 cm (40 3/16 × 24 13/16 in.)
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Credit Line
- Gift of Underground Electric Railways Company of London Limited
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Reference Number
- 1925.513