About this artwork
Although it is a common advertising technique today, the use of celebrities to sell everyday consumer products— such as canned sardines—was a relatively new practice in 1897. Henri Gustave Jossot, a contemporary of Henri de Toulouse-Lautrec, promoted the Saupiquet Sardines company with this comical scene of five famous Parisians clustered around a table. From left to right, Jossot illustrated French politician Sidi-Ali Bey (known as Philippe Grenier before his conversion to Islam), singer Yvette Guilbert, journalist and politician Henri Rochefort, actress Sarah Bernhardt, and, finally, the Montmartre performer Aristide Bruant.
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Status
- Currently Off View
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Department
- Prints and Drawings
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Artist
- Henri Gustave Jossot
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Title
- Jockey-Club Sardines
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Place
- France (Artist's nationality:)
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Date
- 1897
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Medium
- Color lithograph on tan wove paper
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Dimensions
- Sheet: 125.5 × 201 cm (49 7/16 × 79 3/16 in.)
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Credit Line
- Gift of Peter Kort Zegers in memory of his brother Hans Zegers (1943-2000)
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Reference Number
- 2000.448