The Greenmap Project
New East Side/Streeterville
Josh Balgos, Mariano Chavez, Kyu Jin Choi, Christine Chung, Sara Clendening, Julie Davis, Marzena Gabrel, Christine Haynes, Alexandra Jones, Kyu Jin Choi, June Mee Kwak, Byung-Joon Lee, Jin Lee Jong, Eun Lee, Amy Pieniazkiewcz, Hee Jung Yoon
The "Mag Mile"
The "Mag Mile" is a one-mile stretch of tree-lined streets that starts at the Chicago River and runs north to Oak Street. It includes exclusive shops, upscale hotels and fine dining. The Mag Mile is also a center of tourist attractions, casual eateries, movie theaters and museums that attracts over twenty-two million visitors a year. The seasonal gardening of the neighborhood includes sidewalk trees, flower beds, pocket parks and a boulevard with flower-filled medians.
The greater North Michigan Association is a private, non -profit membership organization with a mission of preserving, promoting and enhancing one of Chicago’s most unique neighborhoods. Originally named The North Central Association, the Association was formed in 1912. The association’s name changed to The Greater North Michigan Avenue Association in 1942. The Greater North Michigan Avenue Association reflects the neighborhood’s physical expansion of retail merchants, banks, real estate firms, office buildings and service organization on the near north side.
The Water Tower building survived the Great Fire of 1871 and consequently became synonymous with Chicago’s rebirth and regeneration after the fire. The building has become known as a symbol of Midwestern strength and resilience. Over the decades many have tried to destroy the Tower, but it is now the home to tourist office and continually changing art exhibits. In 1913 the idea of the Michigan Avenue Bridge was born. It connected the "old" South with the "new" North creating a gateway to the city’s new commercial district. The John Hancock building opened in 1970 on Michigan Avenue and was the tallest building in the world at the time. The building is a multi-purpose facility where people can reside, work and shop harmoniously in the same structure. The 900 N. Michigan Avenue building initiated a trend in modern Michigan Avenue architectural philosophies. This monumental structure was built with graduated setbacks, which allow light to peek over the building tops and preserve the flowers and trees on the Avenue. It is the home to multi-uses activities most notable to upscale shops.