In 64 B.C., Marcus Tullius Cicero, the greatest orator in ancient Rome, was running for consul, the highest office in the land. Cicero was a brilliant man and a gifted speaker, but he lacked the campaign skills needed in the cutthroat world of Roman politics. So his more worldly brother Quintus wrote for him a guide to winning an election. This short pamphlet is full of advice such as promising everything to everybody, exploiting the weaknesses of opponents, and giving voters hope. This almost unknown work has survived the centuries and remains as practical today as two thousand years ago.
Funded by the Boshell Lecture Fund
Workshop of Taddeo Zuccaro. Julius Caesar Addressing Senators, 1560/62. The Leonora Hall Gurley Memorial Collection.
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