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Amir Berbić: On Branding Places

August 11, 2016
Price Auditorium
Free with museum admission

The current global situation of refugees entering new societies and cultures highlights complex matters of place and identity. Using examples of his own work, designed in several places he has called home, Amir Berbić expands on this topic to explain how place identity can be established through graphic design. He also discusses the inspiration for his current work reconstructing the visual identity of a Bosnian refugee camp in Denmark and his installation design for the galleries and windows facing onto Griffin Court.

Amir Berbić is associate professor of Graphic Design at the University of Illinois at Chicago; associate dean in the UIC College of Architecture, Design, and the Arts; and education co-chair of the AIGA Chicago Board of Directors. His research investigates identities of place, three-dimensional typography, and design pedagogy. Through professional practice and independent projects, Berbić collaborates with cultural organizations, arts institutions, and publishers. His work has been featured in numerous publications, conferences, and exhibitions.

Amir Berbić. History Rising, 2010. Courtesy of Amir Berbić.