Your graphic on your home page has a typo. You are calling yourself the Art "Institvte" of Chicago. It is a pretty huge error. Just thought you would like to know.
This e-mail echoes the most commonly asked question to my department: did you know that your logo is spelled incorrectly? We always reply to the people who ask, but for all of the people out there who didn't feel compelled to write us, the answer to that question is a definite "yes." But because we do understand why there might be confusion, we thought we would set the record straight and give you a little background on our logo.
Our logo was redesigned by Pentagram in 2008. And while it has a modern sensibility and was created in anticipation of the opening of the Modern Wing in 2009, Pentagram was inspired by the facade on the museum's original building (see above). If you look at the text above the banners, you'll notice that the museum's name is spelled with a Latin "V." This is a nod to the classical architecture of the building, as the uppercase "U" wasn't introduced until the 16th century. Note that this convention extends not only to the museum, but also to the artists' names that run across the upper border of the facade. If you look at the architrave of the building the next time you’re here, you’ll notice there’s no “U” in sight!
14 hours 43 min ago The Art Institute of Chicago For those who missed our exhibition Invisible Man: Gordon Parks and Ralph Ellison in Harlem, Google Arts & Culture offers a rich and informative companion piece—A Man Becomes Invisible.
18 hours 53 min ago The Art Institute of Chicago WEDNESDAY—Join us for CPS Free Day!
All Chicago Public Schools students and their accompanying adults receive free museum admission with student ID. Tour the galleries with our teen guides, design projects in our Freestyle Studio, and more!
CPS FREE DAY—http://bit.ly/2bvvpHu
3 days 10 hours ago The Art Institute of Chicago Bring Vincent van Gogh’s The Bedroom home with you with our spectacular throw you can hang, hug, or drape.