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This morning, Kay Rosen's GO DO GOOD was unveiled at the corner of State and Washington Streets. The message—go do good—will permeate the loop this summer and calls on Chicagoans to engage in good deeds and works. In addition to the six-story sign, you'll also see the message pop up in a variety of places, including street banners, the el platform at State and Lake, and on buttons worn by Art Institute security officers!

As you might remember, Rosen is known for text-based works that explore how we decode and structure language. Similar to the Art Institute's Hug Hugh Ugh, GO DO GOOD uses just three letters, but cleverly creates a series of words that unfold to the reader over time. Check out more of Rosen's visual wordplay in Gallery 293C at the Art Institute. Then, in the spirit of the work, do something nice!

Image courtesy of United Way of Metro Chicago