About This Artwork

In April 1935, New York gallerist Julien Levy included this photograph in the exhibition Documentary and Anti-Graphic Photographs, which brought the work of Manuel Alvarez Bravo together with that of Walker Evans and Henri Cartier-Bresson. For Levy, the “anti-graphic” photograph renounced conventional fine-art qualities—rich tonality, sharp focus, and clear description—to achieve something that was “dynamic, startling, and inimitable.” Alvarez Bravo’s photograph of cardboard mannequins at an open-air market in Mexico City exemplifies this ideal by evoking seemingly unpremeditated associations within a mundane setting. The imagination, stimulated by such a sight, is liberated through what the Surrealist André Breton called “objective chance.” As the title of this work suggests, a reversal of potentialities operates here: the stall keepers and their customers are listless and uninterested, whereas the inanimate cardboard women floating in the air engage the viewer with vivacious smiles and alluring gazes.