About This Artwork

Scott Wilson
American, born 1969

iBelieve, 2006

iPod Shuffle, plastic, and fabric (including replacement cap)
Gift of Scott Wilson, 2008.687

Before relocating to Chicago in 2006 to set up his own studio, industrial designer Scott Wilson was a lead designer at Nike and IDEO. His innovative projects run the gamut from furniture and household products to high-performance sports equipment. IBelieve is part of a series of self-produced works and was inspired by the current popularity of the iPod. The conceptual design consists of a replacement cap, or what Wilson refers to as a “divine accessory,” for the iPod Shuffle. When snapped onto a Shuffle, the attachment creates a cruciform shape, which enables consumers to profess their devotion to this omnipresent electronic device. Conceived as a tongue-in-cheek commentary on consumer culture, Wilson took advantage of viral marketing techniques and posted the design to a blog, which received 250,000 hits in one day as a result.